Buyral

Craft-Copywriting

2013

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Agencies always talk about how viral their videos have gone (especially at award shows). But did they really? Or did they seed it, and buy their views? It’s a dirty little secret nobody talks about.So John St. made a parody titled ‘BUYRAL’, about a clicking service you pay to guarantee your videos go viral.Ironically, it went viral itself – hitting over half-a-million views in 6 days. And we didn’t pay for a single click.

Ad Agency: john st.
Executive Creative Direction: Angus Tucker, Stephen Jurisic
Copywriting: Kurt Mills
Art Direction: Kyle Lamb
Agency Producer: Dale Giffen
Development: Marc Cattapan
Production Company: Aircastle Films
Post Production Company: TOPIX, Alter Ego, Relish Editorial
Music/Sound: Vapor Music