Power Smart Month Plinko

Craft-Art Direction

2013

DDB Canada
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

Each October, British Columbia’s electricity provider asks residents to waste less energy. Our challenge is often a question of promoting this energy-saving movement, while not using energy to promote it. This year we went analogue, and built (then filmed) a 100-ft. long, interactive Rube Goldberg machine that integrated seamlessly with a contest.

Ad Agency: DDB Canada
Executive Creative Direction: Cosmo Campbell, Dean Lee
Creative Direction: Josh Fehr
Associate Creative Director: Murray Falconer
Copywriting: Geoff Vreeken
Account Director: Devin Gallaher
Account Supervisor: Amanda Waye
Agency Producer: Zara Thomas, Bonnie Chung, Alicia Katz
Strategist: Rob Newell
Design: Shawn McCann
Technical Director: Justin MacLeod
Development: Rachel Yoon, Tyson Yau
Information Architect: Kristy Streefkerk
Digital Strategist: Dan De Sosa
Film Production: Transmission
Rube Goldberg Production: Scenic Oasis

Winning Website: powersmart.awards12.trbv.com