World's Most Valuable Search Engine

Pro Bono

2012

GREY
e: awards@greycanada.com

Chief Creative Officer: Patrick Scissons Copywriting: James Ansley Art Direction: Yusong Zhang, Todd Lawson Creative Technologist: Toby Pilling, Daryl Brewer Digital Producer: Alice Keith Account Supervisor: Patty Moher Account Coordinator: Deena Archibald Ad Agency: GREY Canada

Winning Website: valuablesearch.ca

Canadians make over 80 million online searches daily. Our idea was to use some of those searches to help find missing kids. The Most Valuable Search Engine is a custom Google search plug-in that profiles missing children every time you search for something online. Use is currently projected at 115,000 web searches a day – over 40 million missing children searches profiled every year. All at no media cost.