World's Most Valuable Search Engine

Pro Bono

2012

Canadians make over 80 million online searches daily. Our idea was to use some of those searches to help find missing kids. The Most Valuable Search Engine is a custom Google search plug-in that profiles missing children every time you search for something online. Use is currently projected at 115,000 web searches a day – over 40 million missing children searches profiled every year. All at no media cost.

Chief Creative Officer: Patrick Scissons
Copywriting: James Ansley
Art Direction: Yusong Zhang, Todd Lawson
Creative Technologist: Toby Pilling, Daryl Brewer
Digital Producer: Alice Keith
Account Supervisor: Patty Moher
Account Coordinator: Deena Archibald
Ad Agency: GREY Canada

Winning Website: valuablesearch.ca

Applied Arts Media

For 40 years, Applied Arts Media has inspired, informed and celebrated the creative community. Through editorial coverage and the Applied Arts Awards, we showcase the ideas, craft and innovation shaping visual communications in Canada and beyond—and recognize the work that holds up.

World's Most Valuable Search Engine

Pro Bono

2012

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Applied Arts Media

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