The Beer Fridge - O Canada

Offline Digital

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

On Canada's national holiday, we wanted it to feel wrong for Canadians to drink some big American beer. We wanted Canadians to show their pride during the country's holiday and put Molson Canadian at the heart of it. So, we custom engineered a beer fridge and placed it in public spaces around Canada. The only way to open it was by singing the Canadian national anthem.

Company: Rethink
Creative Direction: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Associate Creative Direction: Mark Scott, Joel Holtby
Writer: Mike Dubrick, Aaron Starkman
Broadcast Producer (In House): Monika Ghobrial
Director: Jesse Blight, Janek Lowe
Editor: Garrit Van Dyke
Director of Photography: Jesse Blight
Line Producer: Louise Villanveva
Audio House: RMW
Audio House Producer: Ted Rosnick
Engineer: Kyle Gudmundson
Account Services: Lynn Summers
Colour: Red Lab Digital

Winning Website: molsoncanadian.ca