The Beer Fridge - O Canada

Offline Digital

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais Associate Creative Direction: Mark Scott, Joel Holtby Writer: Mike Dubrick, Aaron Starkman Broadcast Producer (In House): Monika Ghobrial Director: Jesse Blight, Janek Lowe Editor: Garrit Van Dyke Director of Photography: Jesse Blight Line Producer: Louise Villanveva Audio House: RMW Audio House Producer: Ted Rosnick Engineer: Kyle Gudmundson Account Services: Lynn Summers Colour: Red Lab Digital

Winning Website: molsoncanadian.ca

On Canada's national holiday, we wanted it to feel wrong for Canadians to drink some big American beer. We wanted Canadians to show their pride during the country's holiday and put Molson Canadian at the heart of it. So, we custom engineered a beer fridge and placed it in public spaces around Canada. The only way to open it was by singing the Canadian national anthem.