The Wiserfund

Young Blood Interactive


john st.
t: 416-348-0048
e: reagan.johnston@johnst.com
w: johnst.com

Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Niall Kelly Copywriting: Jacob Greer Art Direction: Denver Eastman Agency Producer: Cas Binnington

J.P. Wiser’s Whisky is known as an ‘uncompromising’ Canadian whisky that has been made the same way since 1857. The brand has always celebrated and supported uncompromising men and we wanted to continue this support in a new way so we created The Wiserfund. A real fund that helped people out of compromising situations with a big cheque (for a small amount) and personalized solutions to their problems.