The Wiserfund

Young Blood Interactive

2015

john st.
t: 416-348-0048
e: reagan.johnston@johnst.com
w: johnst.com

J.P. Wiser’s Whisky is known as an ‘uncompromising’ Canadian whisky that has been made the same way since 1857. The brand has always celebrated and supported uncompromising men and we wanted to continue this support in a new way so we created The Wiserfund. A real fund that helped people out of compromising situations with a big cheque (for a small amount) and personalized solutions to their problems.

Company: john st.
Executive Creative Direction: Angus Tucker, Stephen Jurisic
Creative Direction: Niall Kelly
Copywriting: Jacob Greer
Art Direction: Denver Eastman
Agency Producer: Cas Binnington