Electriphobia online ads

Digital - Series

2012

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Even though they’re eco-friendly and inexpensive to maintain, many people are hesitant to switch from gas vehicles to electric. They’re afraid their entire driving experience will change. They suffer from Electriphobia.So we created a website to quell their fears and show them that the 2012 Mitsubishi i-MiEV is nothing to be afraid of: Electriphobia.com, home of the Electriphobia Research Institute (ERI).This series of videos demonstrates three of the ERI’s highly-innovative therapies.

Ad Agency: john st
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Kyle Lamb, Hannah Smit
Copywriting: Kurt Mills, Keri Zierler
Agency Producer: Lorrie Zwer
Director: Chris Hutsul
Production Company: Soft Citizen, Secret Location
Audio House: Vapor Music
Editing Company: Bijou Editorial
Editing: Melanie Hider