Electriphobia online ads

Digital - Series

2012

Reagan Johnston (john st.)
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Kyle Lamb, Hannah Smit Copywriting: Kurt Mills, Keri Zierler Agency Producer: Lorrie Zwer Director: Chris Hutsul Production Company: Soft Citizen, Secret Location Audio House: Vapor Music Editing Company: Bijou Editorial Editing: Melanie Hider

Even though they’re eco-friendly and inexpensive to maintain, many people are hesitant to switch from gas vehicles to electric. They’re afraid their entire driving experience will change. They suffer from Electriphobia.So we created a website to quell their fears and show them that the 2012 Mitsubishi i-MiEV is nothing to be afraid of: Electriphobia.com, home of the Electriphobia Research Institute (ERI).This series of videos demonstrates three of the ERI’s highly-innovative therapies.

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