The Wild Within VR Experience

Entertainment, arts & tourism

2015

DARE Vancouver
t: 778-331-8340
e: vancouver@thisisdare.ca
w: thisisdare.com

Destination BC needed a way to convince travel writers of how amazing British Columbia really is -- inspiring them to write about the province. But it’s impossible to send every travel writer on a trip to experience it first hand. So, we created the Wild Within virtual experience -- an interactive journey through BC’s Great Bear Rainforest. Launched at travel events across North America, the virtual experience let travel writers explore BC without even going.

Company: DARE Vancouver
Executive Creative Direction: Richard Hadden
Account Director: Natalie Wu
Agency Producer: Claire Khan
Art Direction: Todd Takahashi
Copywriting: David Giovando
Planner: Steve Graves
Interactive Producer: Joe Lafleur
Production Company: Unit 9
Producer / Managing Partner: Michelle Craig
Director: Gevorg Karensky
Producer: Adam Dolman
VR Camera Specialist: David Crone
Production Service Company: Circle Productions
Executive Producer: Tom Murray
Production Manager: Trevor Baines