Oil Spill Virtual Reality

Experimental/Artistic

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

We put an Oculus Rift virtual reality headset inside an old­-fashioned set of sightseeing binoculars by the beach to show the aftermath of an oil spill. Unsuspecting viewers were immersed in an animated 3D scenario, replacing the usual picturesque scenery with a disastrous view.

Company: Rethink
Creative Direction: Dre Labre, Aaron Starkman, Ian Grais, Chris Staples
Art Director: Hannes Ottahal, Leia Rogers, Shafeez Walji, Dre Labre
Writer: Leah Gregg, Dre Labre
Broadcast Producer (In House): DW
Digital Producer: Ted Morgan, Cynthia Cyr, Anna Pellicci
Production Company: Shootbox Media, Rethink
Director: Dre Labre, Leah Gregg
Director of Photography: Leah Gregg, Megan Bodaly, Phil Lanyon, Marc Boily
Line Producer: George Johnson
Post Production House: Rethink
Editor: Megan Bodaly
Audio House: Rethink
Creative Technologist: Ken Malley, Alex Fleming, Dre Labre
Technical Development: Adrian Crook & Associates, Factory 1 Studios
Props: Laird FX
Account Services: Becky Rudson, Cynthia Cyr

Winning Website: dogwoodinitiative.org