Ad Agency: Cundari Chief Creative Officer: Brent Choi Associate Creative Direction: Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Account Director: Daryn Sutherland Agency Producer: Daryn Sutherland, Cherie O'Connor Account Manager: Ranjan Gill Production Company: Bandito Brothers Executive Producer: Jeff Rohrer Line Producer: Ryan Slavin Cinematographer: Victor Huber Director: Mike "Mouse" McCoy Music/Sound: Jamey Scott Post Production Company: Cantina Editor: Jacob Rosenberg Post Production: Sean Cushing, Lance Holte, Stephen Lawes
Winning Website: youtu.be/lEvpnKRLDO4?hd=1
BMW had been promoting the “Joy” of driving for a few years. But with the BMW 1 Series M Coupé launch, we saw the opportunity to communicate the raw essence of the brand: high performance. This film showcased the 1M's unbelievable precision driving by threading the needle through silhouettes cut into concrete walls.