BMW M5 Launch

Integrated Campaign

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

The Brief: Launch the BMW M5 and use it as a halo vehicle to promote the BMW M line up. But we didn't want to create another typical commercial. Instead, we gave the public and bloggers something to talk about: an unconventional art film. Bus shelters, rich media, and targeted banners drove traffic to our film on YouTube. The film also played at cinema and point of sale alongside our custom-designed M table.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Creative Direction: Brian Murray, Raul Garcia, Dean Martin
Copywriting: Brian Murray
Art Direction: Raul Garcia
Design: Mike Kwan
Account Director: Natasha Wookey
Account Supervisor: Katie Lynn
Account Executive: Ranjan Gill
Strategy: Andrea Sampson
Agency Producer: Sumit Ajwani
Director: Marek Glaser
Producer: Kenny Solomon
Executive Producer: Pete King
Producer: Kay Rough
Production Company: Big Block
Editorial: Brandon Porter
Sound Design: Silent Joe West
Media Strategy: Karel Wegert, Kris Davis
Sound Design: Roger Harris, Trevor Allan, Jo Rossi, Tony Gort