@Random Documentary Project for Tourette Syndrome Series
Branded Content
2012
Saatchi & Saatchi Canada
t: 416 352 0258
e: brian.sheppard@saatchi.ca
Agency: Saatchi & Saatchi Agency Producer: Matt Shipp Writer: Michael Tung Production Company: The Garden, Brown Entertainment Director: Stefan Morel, Sean Wainsteam, Michael Tung Editing House: Stealing Time, Poster Boy Editing Editor: Paul Skinner, Stephen Sora, Raj Ramnauth Executive Creative Direction: Helen Pak Editor: Stefan Morel Executive Creative Direction: Brian Sheppard Music/Sound: Boombox Sound Executive Creative Direction: Brett Channer Executive Producer: William Cranor Production House Producer: Chilo Fletcher, Erik Wilson, Bruce Dawson Cinematographer: Harry Sansom, Alan Lukatela, Stefan Morel Post Production: Alter Ego, Notch Colourist: Jason Zukowski Client: The Tourette Syndrome Foundation of Canada
Winning Website: atrandom.ca
The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS were created and randomly arranged online to form larger documentaries. Everyone who visits sees a completely different collection of stories, making each viewing experience unique, just like TS. These are three of the films created for the project.