Fry Defender

Consumer Packaged Goods


Tribal Worldwide, a division of DDB

Company: Tribal Worldwide, a division of DDB Executive Creative Direction: Joshua Stein Creative Direction: Diego Bertagni Copywriting: Jamie Spears Art Direction: James Leake Agency Producer: Chris Webden, Ella Gruber French Producer: Ariane France-Smtih Account Director: Susan Grant Strategist: Sandra Moretti Lead Designer: Norma Penner Design: Earvin Fanfair Technical Director: Paul Jara UX: Daniel Wiseman Developer: Justin Masse Social Media Director: Ed Lee Senior Social Cultivator: Laura Muirhead Social Cultivator: James Ly Production Company: Family Style Director: Jono Hunter Director of Photography: Brett Van Dyke Executive Producer: Donovan Boden Line Producer: Jason Aita Post Production Company: Rooster Editor: Jeff Poremba Producer: Yumi Suyama On-line Editor: Andrew Zukowski Colourist: Jason Zukowski Audio House: Pirate Audio House Producer: Tyna Maerzke, Collen Murphy Audio House Director: Steve Gardner Audio House Engineer: Keith Ohman

Fry theft affects millions of Canadians every year. Which is why McDonald’s Canada is proud to announce the release of Fry Defender – the world’s first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending.