In The Uniform

Branded Content


Saatchi & Saatchi Canada
e: helen.pak@saatchi.ca & brian.sheppard@saatchi.ca

Executive Creative Director: Pak, Sheppard, Channer Director: Jesse Lottit, Matt Shipp Agency Producer: Matt Shipp Production Company: School Editing Editor: Jackie Roda Music/Sound: Roger Leavens Online Artist: Ernie Mordak Colourist: Lydia Ainsworth Ad Agency: Saatchi & Saatchi Canada

Winning Website: saatchi.ca

The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS – like this one - were created and randomly arranged online to make up larger documentaries. Everyone who visits sees a completely different collection of stories, so each viewing experience is totally different and unique. Just like TS.