First Day - @Random Documentary Project for Tourette Syndrome
Saatchi & Saatchi Canada
Ad Agency: Saatchi & Saatchi Executive Creative Direction: Helen Pak, Brian Sheppard, Brett Channer Writer: Mike Tung Agency Producer: Matt Shipp Director: Mike Tung Editor: Poster Boy Editing, Stephen Sora, Raj Ramnauth Music/Sound: Boombox Sound Cinematographer: Alan Lukatela Post Production: Notch Colourist: Jason Zukowski Client: The Tourette Syndrome Foundation of Canada
Winning Website: atrandom.ca
The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS were created and randomly arranged online to form larger documentaries. Everyone who visits sees a completely different collection of stories, making each viewing experience unique, just like TS. This is one of the films created for the project.