Iozzo Pasta

Design - Series


Fu-Nien (Tony) Yu

Student: Fu-Nien (Tony) Yu Program: IDEA Program School: Capilano University Instructor: Vida Jurcic

This family-run company makes traditional artisanal pasta. Tradition takes time. From sourcing the highest gluten content durum wheat and hand laminating the pasta dough to slow drying pasta at low temperatures of 30 degrees, the Iozzos strive to preserve time-tested quality. Struggling with rising competition, Iozzo Pasta decided to revamp its packaging to strengthen shelf presence. Bold, high contrast graphics make the packaging stand out from the competition and command consumer attention.