6 Billion Hours

Online Campaign

2015

GREY

Instead of one standard pre-roll ad, we set out to hyperlink each and every one of XC60’s new features to 6 billion hours of YouTube content; creating a different Volvo pre-roll ad for every different YouTube video you watched. The more you watched, the more you learned about XC60, the more you wanted to drive one.

Company: GREY
Chief Creative Officer: Patrick Scissons
Creative Direction: James Ansley
Art Direction: Rob Trickey
Copywriting: Dave Barber
Producer: Erica Metcalfe, Eugene Marchio
Account Service: Mariam Saab, Paul Curtin
Production Specialist: Biko Franklin
Account Service (HAVAS): Kirk Kavell
Director of Programmatic (HAVAS): Mark-Olivier Thibault
Production Company: Sugino Studio
Director: Shin Sugino
DOP: James Gardner
Executive Producer: Andy McLeod
Line Producer: Dan Arki
Post Production Company: Saints, Alter Ego, Topix VFX
Editor: Melanie Hider
Colourist: Eric Whipp
Flame Artist: Marco Polsinelli
Audio: Apollo Music
Sound Director: Daenen Bramberger
Audio House Producer: Tom Hutch
Sound Engineer: Spencer Hall