The Canadian Way

Media

2013

Tribal DDB Toronto
e: jessica.beaque@ddbcanada.com

The Canadian Way is a completely reinvented digital experience from Canadian Tire. This digital catalogue provides an inspirational lens on the retailer’s seasonal product offering through a rich experience featuring inspiring editorial, immersive content, interactive videos and authentic stories from real Canadians. It’s a new way for Canadian Tire to tell its rich brand story and connect with everyday Canadians.

Ad Agency: Tribal DDB Toronto
Associate Creative Director: Mara Binudin
Copywriting: Dmitry Zelikman
Art Direction: Benson Ngo
Editorial Writer: Yuki Hayashi
Copywriting: Tracy Wan, Santiago Fernandez-Concha
Editorial Copy Editor: Jennifer Krissilas
Design Director: John Thai
Design: Josiah Bilagot, Mirza Sakovic, Jean-Lou Renoux, Barry Lachapelle
Illustration: Andrea Manica
Technical Director: Joe Dee
Information Architects: Dale McRae, Daniel Wiseman, Tony Di Ciero
Creative Technologist: Paul Jara
Interactive Developers: Paul Sham, Brad Carson
Senior Producer: Gaetano Carpino, Bonnie Chung
Producer: Chris Webden, Caroline Clarke, Neem Ba Ha
Director of Production: Catherine Kim
Production Coordinator: Elizabeth Fitzpatrick
Managing Director: Andrew McCartney
Business Unit Director: Kaezad Nallaseth
Account Director: Nick Pigott
Account Coordinator: Monica Bialobrzeski
VP Strategy and Innovation: Dino Demopoulos
Social Media Planner: Parker Mason
Media Agency: Mediacom
Music/Sound: Apollo Studios, RMW Music, Audio Z
Digital /Interactive Video: Ole Clear
Post Production: Brought To You By
Interactive/Editorial Production: James TSE Photography
Production Company: Sons and Daughters Productions Inc
Casting: Jigsaw Casting Ltd

Winning Website: lookwhatwemade.ca/thecanadianway/website