World's Most Valuable Social Network
Public Service/Charity (Non-Profit)
Deena Archibald (GREY)
Chief Creative Officer: Patrick Scissons Copywriting: James Ansley Art Direction: Yusong Zhang, Todd Lawson Creative Technologist: Toby Pilling, Daryl Brewer Digital Producer: Alice Keith Community Manager: Marshneill Abraham Account Supervisor: Patty Moher Account Coordinator: Deena Archibald Ad Agency: GREY Canada
Winning Website: valuablenetwork.ca
A person joins the Most World’s Most Valuable Social Network by going to valuablenetwork.ca and donating their social network(s). When a child goes missing, an alert from authorities is automatically sent directly through to that person’s newsfeed reaching everyone in his or her community and creating an instant online search party.