Bring Back the Bees

Online Video

2016

Cossette
w: cossette.com

In the past few years, there have been growing concerns over the rapid decline of honeybee populations. To draw attention to the issue, we did the unthinkable for a packaged goods brand. We took our iconic and beloved bee mascot off the Honey Nut Cheerios box for the first time in the brand’s history. We also offered a tangible solution by pledging to give away 35 million free wildflower seeds – one for every Canadian.

Company: Cossette
Chief Creative Officer: Peter Ignazi, Carlos Moreno
ACD, Art Director: Yusong Zhang
ACD, Copywriter: Dhaval Bhatt
Creative Direction: Sean Barlow, Ed Lea
Interactive Designer: Derek Sharpe
Senior Interactive Designer: Gustavo Oregel
Agency Producer: Sam Benson
Account Executive: Jennifer Self, Isabelle Morin
Account Director: Jessica DeSantis, Paula Badran
VP, Client Leader: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
Production House: SammyB Productions
Audio House: RMW Music
Colourist/ Transfer: The Vanity
Media Company: Cossette Media
PR Company: Veritas
Client: General Mills Canada