Smart Taxi Test Drive

Social Media

2011

Trees & Rocks
t: 604-669-4444
e: brent.wheeler@stationx.co

Most people think Smart cars are too small and look toy-like. We knew if we could just get people to drive one, it would change their minds. Introducing the test drive taxi. We took a couple of Smart Fortwos, made them look like NYC taxi cabs, and sent them out across Vancouver offering free rides. The catch? They had to do the driving.

Agency Producer: Jen Mete
Art Direction: Addie Gillespie
Creative Direction: Paul Little
Design: Chloe Lan, Jerome Leclere
Director: Jon Torey
Production House Producer: Harland Weiss, Liz Dussault
Copywriting: Addie Gillespie
Production Company: Family Style
Ad Agency: Station X