Smart Taxi Test Drive
Stevie Wild (Station X)
Agency Producer: Jen Mete Art Direction: Addie Gillespie Creative Direction: Paul Little Design: Chloe Lan, Jerome Leclere Director: Jon Torey Production House Producer: Harland Weiss, Liz Dussault Copywriting: Addie Gillespie Production Company: Family Style Ad Agency: Station X
Most people think Smart cars are too small and look toy-like. We knew if we could just get people to drive one, it would change their minds. Introducing the test drive taxi. We took a couple of Smart Fortwos, made them look like NYC taxi cabs, and sent them out across Vancouver offering free rides. The catch? They had to do the driving.