Pain Squad

Experimental/Artistic

2012

Cundari
t: 4167295758
e: brent_choi@cundari.com
w: cundari.com

The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada’s top police dramas, our innovative mobile app made this overwhelming task easy and fun.

Ad Agency: Cundari
Creative Direction: Brent Choi
Copywriting: Cory Eisentraut
Art Direction: Mike Sipley
Design: Stuart Thom
Account Director: Mike Orr
Programming: Patrick Lee, Jin Kim, Ali Asim
Agency Producer: Carol-Ann Granastein
Music/Sound: Ed Zych
Photography: Rob Dutchin, Kawal Singh
Editor: Cherie O'Connor
Chief Technology Officer: Wayne Gomes
Client: SickKids Hospital

Winning Website: campaignpage.ca/sickkidsext