Pothole Season

Integrated Campaign

2012

TAXI
e: pr@taxi.ca
w: taxi.ca

Spring marks the return of potholes. To help remedy this situation, Pothole Season was created. This service puts safety in the hands of drivers and gives them a way to help improve road conditions at the same time. The Pothole Season app was launched with a stunt in which a car was upended into a giant pothole, a website, social media and a print campaign.

Ad Agency: TAXI
Executive Creative Direction: Dominique Trudeau
Creative Direction: Jean-François Houle
Art Direction: Frederic Roux
Copywriting: Martin Charron, Jean-François DaSylva-LaRue
Digital Account Director: Nada Debay
Agency Producer: Jacques Latreille, Maxime Boivin
Web Developer: Quatrecentquatre
Mobile APP developer: The Barn&Co.
Music/Sound: Studio La Majeure
Social Media: Rock&Social
Public Relations: Morin relations publiques
Photography: Alain Desjean
Retouching: Visual Box
Video Editing: Minh Tran
Mac Artist: Patrick Saunders
Print Production: Helene Joannette
Media: Media Experts

Winning Website: potholeseason.ca