Ad Agency: TAXI Executive Creative Direction: Dominique Trudeau Creative Direction: Jean-François Houle Art Direction: Frederic Roux Copywriting: Martin Charron, Jean-François DaSylva-LaRue Digital Account Director: Nada Debay Agency Producer: Jacques Latreille, Maxime Boivin Web Developer: Quatrecentquatre Mobile APP developer: The Barn&Co. Music/Sound: Studio La Majeure Social Media: Rock&Social Public Relations: Morin relations publiques Photography: Alain Desjean Retouching: Visual Box Video Editing: Minh Tran Mac Artist: Patrick Saunders Print Production: Helene Joannette Media: Media Experts
Winning Website: potholeseason.ca
Spring marks the return of potholes. To help remedy this situation, Pothole Season was created. This service puts safety in the hands of drivers and gives them a way to help improve road conditions at the same time. The Pothole Season app was launched with a stunt in which a car was upended into a giant pothole, a website, social media and a print campaign.