Canthem

Viral

2013

Rethink
e: elisa@rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples, Dre Labre, Aaron Starkman Art Direction: Joel Arbez, Irene Pau Copywriting: Mike Dubrick Producer: Cathy Erbe Account Manager: Ashley Eaton Production Company: RMW Music Engineer: Dustin Anstey Ad Agency: Rethink

Our anthem. Like never before. We asked five musicians to conduct an experiment and perform O Canada using nothing but instruments made from Molson Canadian bottles and cans. The result is something no one expected.