Consumer Packaged Goods
Caitlin Gillis (BBDO Toronto )
Ad Agency: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Associate Creative Direction : Chris Joakim, Mike Donaghey Copywriting: Chris Joakim Art Direction: Mike Donaghey Agency Producer: Jennifer Morrison Production Company: Family Style Director : Miles Jay Editor : Jon Eagan Music/Sound: Apollo Studios, Didier Tovel Line Producer: Liz Dussault Online Production : Pixelpusher Digital Production : Lunch Inc. Online Producer : Amy Miranda, Ella Gruber Design: Scott Hiers Seeding Company: Denizen Media Company: MediaCom Group Account Director : Chitty Krishnappa Account Executive: Bhreagh Rathbun Client: Wrigley Canada Marketing Director: Dan Alvo Marketing Manager : Laura Amantea Senior Brand Manager : Julie Leighton
Last Christmas, Skittles let people Gif Rap The Rainbow. That's not atypo, Skittles let people take animated .gifs and sync them to rap tracks. The .gifs featuredChristmas characters having fun with Skittles, but the magic happend when people put them to rap tracks, essentially transforming wholesome Christmas momentsinto rap videos. Then they could personalize their Gif Rap with any messagethey want and share it with their friends.