SleepWise

Integrated Campaign

2015

GREY

Snoring victims can use Breathe Right nasal strips new mobile app, SleepWise, to prove their bedmate snores. The victim downloads the app and puts it out after the snorer falls asleep. Snore samples are recorded and then used to create custom radio & digital ads that call out the snore denier on his or her favorite radio station or website. Other creative elements of the campaign included pre-roll video, OOH, and in-store display.

Company: GREY
Chief Creative Officer: Patrick Scissons
Writer: James Ansley
Art Direction: Todd Lawson, Raul Garcia
Producer: Jay Gammy, Tom Evelyn
Production Specialist: Biko Franklin
Technical Director: John Breton, Matt Kantor
Creative Technologist: Mark Brombacher, Daryl Brewer, Brendyn Zachary
Account Service: Patty Moher, Darlene Remlinger
Development: Brian Steinhauser, Thomas Blackmore, Jeff Laughlin, Angie Boddy
Director: Patrick Scissons
Editor: Danica Pardo
Audio Producer: Adam Damelin
Colourist: Tricia Hagoriles
Flame Artist: Eric Perrella