Tesla Motors Annual Report
Editorial Design - Series
Student: Monika Gilbert Program: Graphic Design School: George Brown College Instructor: Ian Gregory
The theme of the report is sharing innovation. The simple red and white palette is inspired by images of the Tesla factory, where the innovation occurs. A fresh, light blue is introduced in very small amounts to punctuate the information. The layout uses clean lines and minimal typography to reflect the image and mission of the company. The diagonal line repeated throughout the spreads is a subtle play on the shape of the Tesla Logo.