The End

Consumer Packaged Goods

2012

BBDO Toronto/Proximity Canada
t: 416-972-1505
e: Karen.Larmour@bbdo.ca/ Ryan.Spelliscy@bbdo.ca

Two flavors. One had to be destroyed, and taken off shelves forever. Which flavor got destroyed, and how, was up to the consumer. That, in a nutshell, was the bigger campaign idea. Playing into that idea, we designed two bags that quickly communicated choice. A or B? Onion Rings N Ketchup or Buffalo Wings N Ranch? Which do you want to destroy?

Ad Agency: BBDO Toronto/Proximity Canada
Executive Creative Direction: Carlos Moreno, Peter Ignazi, John Gagne
Art Direction: Karen Larmour
Copywriting: Ryan Spelliscy
Agency Producer: Terry Kavanagh
Production Company: Somesuch & Co.
Executive Producer: Sally Campbell
Production Co. Producer : Rachel Dargavel
Director : Nick Gordon
Cinematographer : Edu Grau
Editing House : Panic & Bob
Editor : David Baxter
Music/Sound: Soundtree Music, Oli Julian, The Eggplant
Post Production: Crush Inc., Julia Deakin
Colorist : Notch, Bill Ferwerda
3D Illustrator : Steve McArdle
Designer : Nick Bujnak
Associate Creative Director, Creative Technologist: Jeff Vermeersch
VP, Account Director: Tim Welsh
Account Supervisor: Brent Dunn
Client: Frito Lay Canada
Director of Marketing: Andrew Sutherland

Winning Website: doritos-the-end.sn77.net/en