35 Million Directors

Branded Content

2013

DDB Canada
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

The 35 Million Directors project invited Canadians to upload their videos of Canada to help us show the world what a visit to Canada is really like. Our final video is made up entirely of footage uploaded by Canadians to our site. The spot showcases real Canadian experiences from across the country from the points of view of real Canadians.

Ad Agency: DDB Canada
Executive Creative Direction: Cosmo Campbell, Dean Lee
Creative Direction: Josh Fehr
Associate Creative Director: Murray Falconer, Neil Shapiro
Copywriting: Jon Mandell, Neil Shapiro
Art Direction: John Larigakis
Account Supervisor: Kelly-Anne Davis
Agency Producer: Dana Rudelier
Design: Ellie Moon
Development: FCV
Information Architect: Derek Lau
Digital Strategist: BJ Vicks
Cultivator: BJ Vicks
Contest Site Developer: ThisMoment Inc.

Winning Website: awards13.trbv.com/b0092