Plenty of Syph Website

Educational/Reference

2012

Calder Bateman
e: heythere@calderbateman.com
w: calderbateman.com

This campaign targeted Alberta youth who had become more promiscuous with their sexual behaviour by meeting strangers through online dating. They were also refusing syphilis testing because they considered it an obsolete STI. By the end of the campaign, visits to STI clinics across Alberta had increased to unprecedented numbers with an amazing number of patients specifically mentioning the plenty of syph campaign, and asking for syphilis testing.

Ad Agency: Calder Bateman
Interactive Agency: Burnkit
Client: Alberta Health Services
Creative Direction: Kevin Barclay
Interactive Creative Director: Arndt Klos
Art Direction: Nicola Pringle
Copywriting: Pierre Chan
Lead Developer: Jason Funk
Developer: Julie Huynh
Interactive Design: Brandon Stephenson
Interaction Architecture: Andrew Dunford
Interactive Producer: Andrea Mead
Video Production Company: Stir Film
Sound Design: Wave Sound Productions
Video Director: Mark Mainguy
Producer: Max Wawruck
Senior Consultant: Frank Calder
Project Manager: Cheryl Meger
Digital Strategist: Adam Rozenhart
Account Coordinator: Kayla Panizzon

Winning Website: posawards.com/plentyofsyph