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Smarties Shout-Out

Online Campaign

2015

Randy Byers (Bensimon Byrne)
w: onemethod.com

Company: OneMethod (A Division of Bensimon Byrne) Chief Creative Officer: Amin Todai Creative Director: Steve Miller Associate Creative Director: Laurent Abesdris Art Direction: Joanna Durkalec Copywriting: Alex Davies Graphics: Kevin Youngsaye, John Hotts Project Lead: Mark Hewitt Sr. Project Manager: Josh Melfi

Winning Website: bit.ly/smartiesshoutout

We launched Smarties on Instagram by simply saying “hi” with a colourful typography mosaic, hand-made out of individual Smarties. Starting with the 9 most popular names on Instagram, a team of designers created unique typography for each name and greeting. Each one was then brought to life on 3x3 boards with thousands of Smarties. The pieces were then photographed and posted on Instagram, where we tagged 9,000 Canadians with those names, just to say hi!

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