Smarties Shout-Out

Online Campaign

2015

OneMethod (A Division of Bensimon Byrne)
w: onemethod.com

We launched Smarties on Instagram by simply saying “hi” with a colourful typography mosaic, hand-made out of individual Smarties. Starting with the 9 most popular names on Instagram, a team of designers created unique typography for each name and greeting. Each one was then brought to life on 3x3 boards with thousands of Smarties. The pieces were then photographed and posted on Instagram, where we tagged 9,000 Canadians with those names, just to say hi!

Company: OneMethod (A Division of Bensimon Byrne)
Chief Creative Officer: Amin Todai
Creative Director: Steve Miller
Associate Creative Director: Laurent Abesdris
Art Direction: Joanna Durkalec
Copywriting: Alex Davies
Graphics: Kevin Youngsaye, John Hotts
Project Lead: Mark Hewitt
Sr. Project Manager: Josh Melfi

Winning Website: bit.ly/smartiesshoutout