Public Service/Charity (Non-Profit)
Client: Ninon Daigle Agency: Marketel McCann-Erickson Creative Direction: Sébastien Pelletier Art Direction: Sébastien Leblanc, Jean-Christian Bizier Copywriting: ÉTienne Mérineau Account Supervisor: Audrée Couture Media Supervisor: Luis Areas Production: Lydie Houle
Winning Website: noscampagnes.com/alzheimer_blank
In its early stages, Alzheimer’s disease mainly alters short-term memory. We illustrated this with a striking web takeover: the page’s articles were progressively erased as the visitor scrolled down the page, leaving everything blank but our big box.