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Public Service/Charity (Non-Profit)

2012

Sébastien Pelletier (Marketel McCann-Erickson)
t: 5149359445
e: sebastien.pelletier@marketel.com
w: marketel.com

Client: Ninon Daigle Agency: Marketel McCann-Erickson Creative Direction: Sébastien Pelletier Art Direction: Sébastien Leblanc, Jean-Christian Bizier Copywriting: ÉTienne Mérineau Account Supervisor: Audrée Couture Media Supervisor: Luis Areas Production: Lydie Houle

Winning Website: noscampagnes.com/alzheimer_blank

In its early stages, Alzheimer’s disease mainly alters short-term memory. We illustrated this with a striking web takeover: the page’s articles were progressively erased as the visitor scrolled down the page, leaving everything blank but our big box.

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