Blank

Public Service/Charity (Non-Profit)

2012

Marketel McCann-Erickson
t: 5149359445
e: sebastien.pelletier@marketel.com
w: marketel.com

In its early stages, Alzheimer’s disease mainly alters short-term memory. We illustrated this with a striking web takeover: the page’s articles were progressively erased as the visitor scrolled down the page, leaving everything blank but our big box.

Client: Ninon Daigle
Agency: Marketel McCann-Erickson
Creative Direction: Sébastien Pelletier
Art Direction: Sébastien Leblanc, Jean-Christian Bizier
Copywriting: ÉTienne Mérineau
Account Supervisor: Audrée Couture
Media Supervisor: Luis Areas
Production: Lydie Houle

Winning Website: noscampagnes.com/alzheimer_blank