Into the Storm Oculus Rift 4D Experience
Cait Abernethy (Thinkingbox)
Company: Thinkingbox Client: Warner Bros. Pictures Production Studio: Thinkingbox Strategy Officer: Amir Sahba Creative Direction: Troy Graham Agency: Omnicom Media Group Art Direction: Kevin Mak 3D Artist: David Holicek (Lead 3D & Motion Designer), Nick Torres (Character Animation), Juan Vasquez (3D Modeler) Technology Director: Michael Vay Lee Developers: Leif Stroman, Justin Desjardins, Mabia Cavalcante, Jean-Michel Saulnier, Kit Kong, Kevin Prendergast Digital Producer: Katherine J. Wong, Natasha Lakhani Agency Team: Chris Denson, Suzy Ryoo, Maia Knudsen-Schule
This 360-degree activation features the Oculus Rift DK2 virtual reality headset, high-performance headphones, and integrated 4D elements including floor vibration, high-powered wind and synched air blasts to recreate a key scene from the film. When combined, this high-octane experience was so immersive that users who were seated side-by-side screamed with both fear and delight as they faced Mother Nature at her most extreme.