You Have To Be In Advertising To Enter

Craft - Copywriting

2011

Cossette
e: angela.pagliaroli@cossette.com
w: cossette.com

Client: National Advertising Awards (Adcam Media Group) Ad Agency: Cossette Creative Direction: Dave Douglass, Pete Breton Art Direction: Shawn James Copywriting: Sean Atkinson Agency Producer: Colleen Floyd Director of Photography: James Gardner Music/Sound: Eggplant Collective | Music and Sound Design Production Company: OPC Production House Producer: Dwight Phipps, Donovan Boden Executive Producer: Harland Weiss Director: Woods + Low Editor: Aaron Dark Editing Company: School Editing Account Executive: Lindsay Lalonde

The National Advertising Awards is the most anticipated show in Canada. What sets it apart is that all gold winners are sent to France to attend the Cannes Lions Festival. Everyone wants to enter, even people not in advertising. However, you have to be in advertising to enter. This campaign is about non-advertising professionals starting their own agencies so they can enter the show.