You Have To Be In Advertising To Enter

Craft - Copywriting

2011

Cossette
e: angela.pagliaroli@cossette.com
w: cossette.com

The National Advertising Awards is the most anticipated show in Canada. What sets it apart is that all gold winners are sent to France to attend the Cannes Lions Festival. Everyone wants to enter, even people not in advertising. However, you have to be in advertising to enter. This campaign is about non-advertising professionals starting their own agencies so they can enter the show.

Client: National Advertising Awards (Adcam Media Group)
Ad Agency: Cossette
Creative Direction: Dave Douglass, Pete Breton
Art Direction: Shawn James
Copywriting: Sean Atkinson
Agency Producer: Colleen Floyd
Director of Photography: James Gardner
Music/Sound: Eggplant Collective | Music and Sound Design
Production Company: OPC
Production House Producer: Dwight Phipps, Donovan Boden
Executive Producer: Harland Weiss
Director: Woods + Low
Editor: Aaron Dark
Editing Company: School Editing
Account Executive: Lindsay Lalonde