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Company: GREY Chief Creative Officer: Patrick Scissons Writer: James Ansley Art Direction: Todd Lawson Producer: Jay Gammy Technical Director: John Breton, Matt Kantor Creative Technologist: Mark Brombacher, Daryl Brewer, Brendyn Zachary Account Service: Patty Moher, Darlene Remlinger Development: Brian Steinhauser, Thomas Blackmore, Jeff Laughlin, Angie Boddy

Snoring victims can use Breathe Right nasal strips new mobile app, SleepWise, to prove their bedmate snores. During the night, a snore sample is uploaded to an online server, that’s then inserted into a customized digital ad unit that runs on the snorer’s favorite websites the next day.