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OneMeth Creative Goods

Integrated Campaign

2015

Randy Byers (Bensimon Byrne)
w: onemethod.com

Company: OneMethod (A Division of Bensimon Byrne) Chief Creative Officer: Amin Todai Creative Direction: Steve Miller Copywriting: Max Sawka, Dario Petruzzi Art Direction: Matt Jumper, Kevin Youngsaye Audio/Visual Designer: Shawn Pinnock Sr. Project Manager: Nadia Walji Project Manager: Adam Knights Project Coordinator: Natasha Gomes Photography: Matt Barnes

Winning Website: bit.ly/OneMethCreativeGoods

To promote our agency and explore new creative avenues, we decided to create a streetwear label from scratch and sell it to the masses. The inaugural line was inspired by our hatred for borders/restrictions and blended the places we go with the places we’re from. This concept came to life across multiple shirt designs, a custom NewEra hat, an eCommerce site, a lookbook and an entire brand entity.

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