Full House Lottery
Ad Agency: Calder Bateman Client: University Hospital Foundation, Royal Alexandra Hospital Foundation Creative Direction: Kevin Barclay, Jeff McLean Art Direction: Nicola Pringle Copywriting: Pierre Chan Art Direction, Design, Flash Animation: Keith Ng Art Direction, Design, Flash Animation, Coordination: Chris Picheca Flash Development: Jack Ront Illustration: Debbie Sun, Pius Jun Kit Chan Flash Animator: Mike Baker, Carrie Kanda Project Manager: Mariko Miyagishima Sr. Account Executive: Willie Lee Lottery Coordinator: Chelsea Carter Senior Consultant: Frank Calder, Ernie Pasemko
Winning Website: posawards.com/fullhouselottery
Full House Lottery features 3 massive grand prize dream homes as part of a $6.4 million prize pool. An oversized floorplan concept was used to promote the size of the prize homes and add to the user experience.