Your Man Reminder app

Mobile Apps

2012

john st.
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

For women, checking your breasts for signs of breast cancer is something you have to do, but it can be tough to remember. We wanted to change that.So to kick off Breast Cancer Awareness Month, we teamed up with Rethink Breast Cancer to create Your Man Reminder – a mobile app that uses hot guys to remind young women to check their breasts.

Ad Agency: john st
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Denver Eastman, Cheryl Geonanga, Junoh Kim
Copywriting: Craig Lobban, Joe Vu, Lucy Foster-Friesen
Account Director: Stephanie Hurst, Melissa Tobenstein
Account Manager: Madison Papple
Interactive Producer: Cas Binnington
Development: Marc Cattapan, Endloop Studios