Clogged

Craft-Copywriting - Single

2013

DDB Canada/Toronto
e: jessica.beaque@ddbcanada.com

These self-deprecating radio spots playfully poke fun at a known stereotype about us Jews - that we’re not great plumbers or mechanics. And while we may not be great handymen, at least we make great film. The humourous tone of the campaign made the Festival more approachable to non-Jewish people, and reminded them that they would be treated to some great cinema.

Ad Agency: DDB Canada/Toronto
Executive Creative Director: Denise Rossetto, Todd Mackie
Creative Direction: David Ross, David Horovitch
Copywriting: David Ross, David Horovitch
Art Direction: Jake Bundock
Agency Producer: Caroline Clarke
SVP, Managing Director: Melanie Johnston
Sr. Account Executive: Leigh Farlow
Audio House/Casting: Keen Music