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The Gay Sweater - Canadian Centre for Gender and Sexual Diversity

Pro Bono

2015

Brian Sheppard (Saatchi & Saatchi Canada)

Company: Saatchi & Saatchi Canada Executive Creative Direction: Brian Sheppard Group Creative Director/Art Director: Joel Arbez Group Creative Director/Writer: Matt Antonello Art Direction: Rachel Kenedy Copywriting: Shauna Roe Development: TPM Communications

To get people to stop negatively describing things as 'gay', the Canadian Centre for Gender and Sexual Diversity created the Gay Sweater - the world's first truly gay object, made from the donated hair of over 100 gay people.

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