Secret Place

Craft-Cinematography - Single

2012

Target
e: dnorth@targetmarketing.ca
w: targetmarketing.ca

Ad Agency: Target Client: Newfoundland and Labrador Tourism Creative Direction: Tom Murphy Art Direction: Tom Murphy Creative Group Head: Jenny Smith Copywriting: Jenny Smith Agency Producer: Heikki Kuld Account Director: Catherine Kelly, Ernie Brake Production House: Sons & Daughters Cinematographer: Alar Kivilo Director: Alar Kivilo Producer: Andrew Sulliman Executive Producer: Dan Ford Editor: Mick Griffin Post Production Facility: Rooster Music/Sound: Eric Harry Music Colourist: Eric Whipp

Mistaken Point, located on the eastern edge of Newfoundland, is home to 565-million-year-old fossils trapped in volcanic ash – some of the earliest evidence of life on the planet. It’s a destination full of intrigue and wonder. The ad is a metaphor for all the magical and mysterious experiences a visitor to Newfoundland and Labrador might encounter. And it serves as an invitation for travellers to ‘come home’ to Newfoundland and Labrador for a visit.