Secret Place

Craft-Cinematography - Single

2012

Target
e: dnorth@targetmarketing.ca
w: targetmarketing.ca

Mistaken Point, located on the eastern edge of Newfoundland, is home to 565-million-year-old fossils trapped in volcanic ash – some of the earliest evidence of life on the planet. It’s a destination full of intrigue and wonder. The ad is a metaphor for all the magical and mysterious experiences a visitor to Newfoundland and Labrador might encounter. And it serves as an invitation for travellers to ‘come home’ to Newfoundland and Labrador for a visit.

Ad Agency: Target
Client: Newfoundland and Labrador Tourism
Creative Direction: Tom Murphy
Art Direction: Tom Murphy
Creative Group Head: Jenny Smith
Copywriting: Jenny Smith
Agency Producer: Heikki Kuld
Account Director: Catherine Kelly, Ernie Brake
Production House: Sons & Daughters
Cinematographer: Alar Kivilo
Director: Alar Kivilo
Producer: Andrew Sulliman
Executive Producer: Dan Ford
Editor: Mick Griffin
Post Production Facility: Rooster
Music/Sound: Eric Harry Music
Colourist: Eric Whipp