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Bunny

Online Video

2012

Jennifer Apple (OPC)
e: info@opc.tv
w: opc.tv

Ad Agency: DDB Canada/Toronto Creative Direction: Todd Mackie, Denise Rosetto Associate Creative Direction: David Ross, Paul Wallace Art Direction: Paul Wallace Copywriting: David Ross Agency Producer: Andrew Schulze Account Manager: David Ross, Paul Wallace Production Company: OPC Director: Woods+Low Executive Producer: Harland Weiss, Donovan Boden Line Producer: Mary Beth Jenner Cinematographer: James Gardner Post Production Company: Posterboy Editor: Brian Williams Visual Effects: Swiss International VFX Artist: Leo Wilk VFX Producer: Emma Rosas Hott Animation House: AXYZ Toronto Colourist/Transfer: Notch Colourist: Bill Ferwerda Audio House: Pirate Radio & TV Audio House Director: Vanya Drakul Audio House Producer: Joanne Uyeyama Audio Engineer: Brian Bernard Sound Design: Jared Kuemper Casting: Fade to Black

Winning Website: youtube.com/watch?v=395MkCYsIoQ&feature=colike

We targeted 18-30 year old male online poker players, who might appreciate the spot’s darkly humourous tone. We were looking for a funny and unexpected way to communicate the notion that when playing poker online with Poker Wingman – you wouldn’t need luck anymore.

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