Mad Nutter All Natural Fruits and Nuts

Design - Packaging - Single

2011

Yvonne Ho
e: yvho12@gmail.com
w: yvho.net

Student: Yvonne Ho School: York University/Sheridan College Joint Program in Design Instructor: Albert Ng

Mad Nutter is a high-end, organic nuts and fruit product targeting the young adult demographic. Using fun wordplay and quirky illustrations, the package promotes the various benefits of nuts and dried fruit with a fanciful tone that suggests that healthy eating can be simple and fun. Embracing sustainable principles, all components are designed for easy transportation and disassembly. The outer container has the additional feature of a locking handle that connects multiple containers to create hanging storage units.