Price of Progress



BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Associate Creative Direction: Linda Carte, Nancy Crimi-Lamanna, Deborah Prenger Copywriting: Nancy Crimi-Lamanna Art Direction: Linda Carte, Deborah Prenger Agency Producer: Tim Welsh Account Director: Tim Welsh Production Company: Someplace Nice Production House Producer: Chilo Fletcher, Estelle Weir Editor: Monica Remba, Sheenah Jennings Music/Sound: Grayson Matthews Colourist: Cem Ozkilicci Client: Neil Carbone

More and more, progress is being measured by increased incomes and material wealth. While it has left us rich in goods, it has left us ragged in spirit. But progress is different in Prince Edward County. Instead of rushing forward with no thought to environmental impact and sustainability, The County moves with thought and purpose - the slow food movement, farm to table and locally sourced everything are all championed here. This is real progress.