Screme Eggs - They’re Here / Cornered / Last Stand

Craft-Animation - Series

2013

The Hive
t: 416-923-3800
e: screet@thehiveinc.com
w: thehiveinc.com

The battle between good and evil is as old as God himself. Or dinosaurs even. Wait. Did God come before dinosaurs? Or vice versa? In any event, to launch Cadbury Screme Eggs, a war was waged between these green goo-filled monsters and their sweet Easter counterparts. In three stop-motion shorts, reminiscent of campy b-horror movies and cultish zombie flicks and TV shows, the Goopocalypse unfolded, warning consumers to ‘get them while you last’.

Ad Agency: The Hive
Chief Creative Officer: Simon Creet
Associate Creative Direction: Paul Parolin, Jess Willis
Art Direction: Paul Parolin
Writer: Jess Willis
Producer: Jennifer Cursio
Director: Saimon Chow
Production Company: Blacklist
Audio House: Apollo
Account Director: Michelle Prowse, Daniel Langer-Hack
Account Executive: Lauren Zigelstein
Client: Mondelez Canada Inc., John Slaughter