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Uber Safe

Offline Digital

2015

Katie Duerdoth (Rethink )
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Dre Labre, Ian Grais, Chris Staples Writer: Francesco Grandi Art Direction: Simon Au Broadcast Producer (In House): Vanessa Birze Interactive Producer (In House): Narine Artinian, Todd Harrison Interactive Designer: Alex Fleming Build: Stacklab, Jeff Forest Technologist: Brent Marshall, Eightlines Production Company: Someplace Nice Director: Sean McBride Director of Photography: Sean McBride Executive Producer: Estelle Weir Line Producer: Taryn Mueller Post Production House: Fort York VFX Editor: Joey Whitelaw, Rooster Audio House: Keen Music Composer: Cat Calinescu Audio House Producer: Matt Redman Engineer: Andrew McCready Account Services: Scott Lyons

Winning Website: uber.com

Uber provides a safe, reliable option to get home after a night of drinking. We wanted to illustrate this safe alternative directly to patrons on a night out, as they are leaving bars and nightclubs while intoxicated. So we introduced Uber Safe, a breathalyzer kiosk that brings the Uber app into a physical street installation, with a twist on the app’s typical delivery.

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