Electriphobia

Consumer Products

2012

john st.
t: 416-348-0048
e: rjohnston@johnst.com
w: johnst.com

Many gas vehicle drivers are afraid to make the switch to electric cars. They suffer from Electriphobia. So we created Electriphobia.com, home of the Electriphobia Research Institute. There, drivers could complete our highly-innovative therapies, learn that the 2012 Mitsubishi i-MiEV is nothing to be afraid of, and cure their Electriphobia permanently. And for good.

Ad Agency: john st.
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Hannah Smit, Kyle Lamb
Account Director: Ian Brooks
Account Manager: Sarah Frackowiak
Account Executive: Samantha Tom
Agency Producer: Lorrie Zwer
Director: Chris Hutsul
Production Company: Soft Citizen, Secret Location
Music/Sound: Vapor Music
Editor: Bijou Editorial, Melanie Hider
Post Production Company: Alter Ego