Ad Agency: john st. Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Hannah Smit, Kyle Lamb Account Director: Ian Brooks Account Manager: Sarah Frackowiak Account Executive: Samantha Tom Agency Producer: Lorrie Zwer Director: Chris Hutsul Production Company: Soft Citizen, Secret Location Music/Sound: Vapor Music Editor: Bijou Editorial, Melanie Hider Post Production Company: Alter Ego
Many gas vehicle drivers are afraid to make the switch to electric cars. They suffer from Electriphobia. So we created Electriphobia.com, home of the Electriphobia Research Institute. There, drivers could complete our highly-innovative therapies, learn that the 2012 Mitsubishi i-MiEV is nothing to be afraid of, and cure their Electriphobia permanently. And for good.