Canadian Open

Financial Services

2012

Cundari
e: brent_choi@cundari.com

To get BMW Financial Services customers excited about winning tickets to the RBC Canadian Open, we created a unique online golf game that allowed them to make a shot that would put Happy Gilmore to shame – and from their front yards no less. The Ultimate Drive Game came to life using Google Street View and Google mapping API version 3, which transformed the player’s neighborhood into their own private golf course.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Associate Creative Direction: Mike Dietrich, Shelly Dwyer
Art Direction: Andrew Bernardi
Copywriting: Alex Manahan
Programming: Jonathan Lee
Digital Strategy: Mike Orr
Interactive Producer: Cecily Lo
Account Director: Daryn Sutherland, Katie Lynn
Account Supervisor: Ranjan Gill
Client: BMW Financial Services

Winning Website: campaignpage.ca/bmwfinancial