Canadian Open

Financial Services

2012

Cundari
e: brent_choi@cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Associate Creative Direction: Mike Dietrich, Shelly Dwyer Art Direction: Andrew Bernardi Copywriting: Alex Manahan Programming: Jonathan Lee Digital Strategy: Mike Orr Interactive Producer: Cecily Lo Account Director: Daryn Sutherland, Katie Lynn Account Supervisor: Ranjan Gill Client: BMW Financial Services

Winning Website: campaignpage.ca/bmwfinancial

To get BMW Financial Services customers excited about winning tickets to the RBC Canadian Open, we created a unique online golf game that allowed them to make a shot that would put Happy Gilmore to shame – and from their front yards no less. The Ultimate Drive Game came to life using Google Street View and Google mapping API version 3, which transformed the player’s neighborhood into their own private golf course.