Monopoly Play to Win
Advertising - Series
Student: Timothy Carvalho Program: Advertising School: Savannah College of Art & Design
This campaign taps into the unexpected consequences of winning at Monopoly. Just as in real life, things are great when you have lots of money and not so great when you’re broke. Combine that with the competitive spirit required to win and the sensitive dynamics of spouses and children, and there’s bound to be hurt feelings, tears, and relational fallout. But, that’s how the game is played. If you’re going to play, Play to Win!