VILDE / perfume concept and packaging

Design - Single

2015

Linda Hurtig
e: lindamariehurtig@gmail.com
w: lindahurtig.com

Student: Linda Hurtig Program: Graphic Design School: Malmö University

VILDE is a unisex fragrance created from natural ingredients. The name VILDE means ”Savage” in Swedish. It represents the natural ingredients of the product, as well as something about the person using it. I liked the idea of having perfumes for different seasons—hence the Spring/Summer and Autumn/Winter editions. It also gave the perfumes a ”fashion” touch, and an opportunity to match them with the brand’s clothing collections. Read more: http://www.lindahurtig.com/vilde/

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