VILDE / perfume concept and packaging

Design - Single


Linda Hurtig

Student: Linda Hurtig Program: Graphic Design School: Malmö University

VILDE is a unisex fragrance created from natural ingredients. The name VILDE means ”Savage” in Swedish. It represents the natural ingredients of the product, as well as something about the person using it. I liked the idea of having perfumes for different seasons—hence the Spring/Summer and Autumn/Winter editions. It also gave the perfumes a ”fashion” touch, and an opportunity to match them with the brand’s clothing collections. Read more: