Free Parking Day
Branded Content
2012
john st.
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com
Autos.ca wanted show drivers they’re always there to help. So instead of buying ad spaces, we bought parking spaces. 7000 spaces in downtown Toronto. And Free Parking Day was born.
Ad Agency: john st.
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Kyle Lamb
Copywriting: Kurt Mills
Account Director: Melissa Tobenstein
Account Manager: Sarah Frackowiak
Agency Producer: Ryan O'Hagan