Free Parking Day
Ad Agency: john st. Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Kyle Lamb Copywriting: Kurt Mills Account Director: Melissa Tobenstein Account Manager: Sarah Frackowiak Agency Producer: Ryan O'Hagan
Autos.ca wanted show drivers they’re always there to help. So instead of buying ad spaces, we bought parking spaces. 7000 spaces in downtown Toronto. And Free Parking Day was born.